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Whamply Blog

Insights & Growth Marketing

Strategies, case studies and ideas from the Whamply team.

customer acquisition cost
Jun 29, 2026

How to Calculate and Improve Your Customer Acquisition Cost (CAC)

Most businesses track their ad spend. Very few track their customer acquisition cost accurately enough to make decisions with it. The difference…

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email marketing vs WhatsApp marketing
Jun 27, 2026

Email Marketing vs WhatsApp Marketing: Which Converts Better in India

WhatsApp messages in India get opened within 3 minutes on average, while the average email open rate across Indian industries sits at…

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full funnel marketing strategy
Jun 27, 2026

How to Build a Full-Funnel Digital Marketing Strategy

Most marketing budgets bleed money at one specific point: the gap between awareness and conversion. Brands pour spend into Meta ads or…

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landing page optimisation
Jun 27, 2026

Landing Page Optimisation: 12 Proven Ways to Boost Conversions

Most landing pages convert at under 3%. The global average conversion rate across industries sits at around 2.35%, according to WordStream, but…

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LinkedIn Ads B2B lead generation
Jun 27, 2026

How to Use LinkedIn Ads to Generate B2B Leads in 2026

LinkedIn Ads B2B lead generation now costs an average of $5.26 per click globally, and yet companies using LinkedIn’s lead gen forms…

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what is programmatic advertising
Jun 26, 2026

What is Programmatic Advertising and How Does It Work

Programmatic advertising now accounts for over 90% of all digital display advertising spend globally, yet most marketing teams still set up campaigns…

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digital marketing for small business India
Jun 26, 2026

Digital Marketing for Small Businesses in India: A Practical Guide

India’s digital advertising market is projected to reach INR 62,045 crore by 2026, yet most small business owners in India are still…

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Facebook retargeting campaign
Jun 26, 2026

How to Set Up a Facebook Retargeting Campaign That Actually Works

Only 2% of website visitors convert on their first visit. The other 98% leave, get distracted, and forget your brand exists within…

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SEO vs PPC
Jun 25, 2026

SEO vs PPC: Which Should Your Business Invest In First

Most businesses waste the first six months of their digital marketing budget by picking the wrong channel, and the SEO vs PPC…

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reduce cost per lead
Jun 25, 2026

How to Reduce Cost Per Lead Without Sacrificing Lead Quality

Brands running paid campaigns in India are paying anywhere from ₹180 to ₹2,500 per lead depending on the industry, and most of…

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Google Shopping Ads
Jun 25, 2026

The Complete Guide to Running Google Shopping Ads for E-Commerce

Google Shopping Ads now account for more than 76% of all retail search ad spend in the US, and the numbers in…

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what is ROAS
Jun 24, 2026

What is ROAS and How to Improve It for Your Business

If you spent Rs 1,00,000 on ads last month and have no clear idea whether it made you money, ROAS is the…

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