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Whamply Blog

Insights & Growth Marketing

Strategies, case studies and ideas from the Whamply team.

SEO Fundamentals
Jul 11, 2026

SEO Fundamentals Every Business Owner Must Understand

Google changed roughly 4,000 things about how it ranks websites last year, and most business owners never heard about a single one…

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history of SEO
Jul 10, 2026

The History of SEO: From 1994 to 2026

In 1994, a search engine called WebCrawler indexed the full text of web pages for the first time, and site owners noticed…

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SEO glossary
Jul 1, 2026

SEO Glossary 2026: 200+ Terms Every SEO Must Know

Google’s ranking algorithm uses over 200 known signals to decide which pages rank on page one, and misunderstanding even a handful of…

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search engine optimisation
Jul 1, 2026

What Is Search Engine Optimisation? Full Definition and Examples

Search engine optimisation drives 53 percent of all trackable website traffic, more than paid ads, social media, and email combined. Yet most…

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how does SEO work
Jul 1, 2026

How Does SEO Work? A Plain English Explanation

22,200 people search for “how does SEO work” every month, and most of them get answers full of jargon that explain nothing…

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what is SEO
Jun 30, 2026

What Is SEO? The Complete Beginner’s Guide for 2026

Over 49,500 people search for “what is SEO” every month, which tells you something important: most businesses still do not understand the…

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influencer marketing vs paid ads
Jun 30, 2026

Influencer Marketing vs Paid Ads: Which Should You Use for Growth

Brands now spend more on influencer marketing globally than on traditional television advertising in several major markets, yet most marketers still cannot…

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conversion rate optimisation
Jun 30, 2026

What is Conversion Rate Optimisation (CRO) and Why Does It Matter

A 1% improvement in conversion rate sounds small until you realise it can mean the difference between a marketing budget that pays…

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digital marketing ROI tracking
Jun 29, 2026

How to Track Digital Marketing ROI: The Metrics That Actually Matter

Only 23% of marketers say they can accurately measure the ROI of their digital marketing campaigns, according to HubSpot. That figure has…

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social media marketing strategy
Jun 29, 2026

Social Media Marketing Strategy: A Step-by-Step Guide for Brands

Brands with a documented social media marketing strategy are 313% more likely to report success than those posting without a plan, according…

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keyword research for PPC
Jun 29, 2026

How to Do Keyword Research for Paid Search Campaigns

Poor keyword research for PPC is the single most common reason paid search campaigns waste budget from day one. Google processes over…

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Performance Max campaigns
Jun 29, 2026

Performance Max Campaigns: What Marketers Need to Know in 2026

Performance Max campaigns now account for the majority of Google’s automated campaign spend globally, yet most advertisers are running them with default…

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