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Whamply Blog

Performance Marketing

Strategies, case studies and ideas from the Whamply team.

conversion rate optimisation
Jun 30, 2026

What is Conversion Rate Optimisation (CRO) and Why Does It Matter

A 1% improvement in conversion rate sounds small until you realise it can mean the difference between a marketing budget that pays…

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Performance Max campaigns
Jun 29, 2026

Performance Max Campaigns: What Marketers Need to Know in 2026

Performance Max campaigns now account for the majority of Google’s automated campaign spend globally, yet most advertisers are running them with default…

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reduce cost per lead
Jun 25, 2026

How to Reduce Cost Per Lead Without Sacrificing Lead Quality

Brands running paid campaigns in India are paying anywhere from ₹180 to ₹2,500 per lead depending on the industry, and most of…

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Performance Marketing Strategy
Jun 23, 2026

How to Build a Performance Marketing Strategy That Actually Converts

Most businesses running paid ads are bleeding budget on clicks that never become customers. A poorly built performance marketing strategy does not…

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