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Verified Client Client Since 2024 · Ongoing

The Style Cast

Melbourne Home Staging & Property Styling

A full-service partnership — we drove SEO, performance marketing, social media, web development and lead generation for The Style Cast, a Melbourne home staging and property styling studio. Explore the results by service below.

We Delivered SEO Performance Marketing Social Media Web Development Lead Generation
Get Results Like This Visit Website
+260%Organic Traffic
90+Page-1 Keywords
Top 3Local Rankings
+200%Enquiries
SEO · Overview

Owning Melbourne Property Styling Searches

The Style Cast offers home staging and property styling across Melbourne. The goal was to rank for high-intent local searches like "home staging Melbourne" and "property styling" — and turn them into enquiries from sellers and agents.

The Challenge

In a competitive local market, the site needed to rank in the map pack and for service searches to win seller and agent enquiries.

The Solution

Local SEO, Google Business Profile optimisation, service and suburb pages, and content that captures sellers and agents searching to style a property.

01

Local SEO

Optimised for "home staging Melbourne" and suburb searches.

02

Google Business Profile

GBP and reviews to win the local map pack.

03

Service & Suburb Pages

Pages targeting styling intent across Melbourne.

04

Content & Authority

Staging guides and links that build local authority.

SEO Results

Ranking Across Melbourne

90+Keywords on Page 1
Top 3Local Rankings
0Were Ranking Before
Keyword Rankings (sample of 200+)
KeywordNowBefore
Home Staging Melbourne#1Page 5
Property Styling Melbourne#1Not in Top 100
Home Styling for Sale#2Not in Top 100
Property Styling Services#2Page 7
Real Estate Styling Melbourne#3Not in Top 100
Furniture Hire Staging#3Not in Top 100
Before SEO
Monthly Organic Sessions1,400
Enquiries / Month10-15
After SEO
Monthly Organic Sessions5,000 +260%
Enquiries / Month45+ 3x
5.1xLead ROI
-45%Cost / Lead
+240%Enquiries
LocalTargeted
Performance Marketing · Overview

Driving Seller & Agent Enquiries

The Style Cast needed a reliable flow of styling enquiries from home sellers and real estate agents across Melbourne.

The Challenge

Reaching sellers at the right moment and agents who refer styling work needed precise local targeting.

The Solution

Google Search for high-intent local terms, Meta for sellers and agents, dedicated landing pages with before/after proof, and full lead tracking.

01

Local Search Ads

Capturing sellers searching to style a property.

02

Agent Targeting

Reaching agents who refer styling work.

03

Before/After Landing

Proof-led pages built to convert enquiries.

04

Lead Tracking

Optimised on qualified enquiries.

Performance Results

Reliable Local Enquiries

5.1xLead ROI
-45%Lower Cost / Lead
+240%Enquiries
Before Whamply
Cost / LeadHigh
Enquiries / Month~20
After Whamply
Cost / Lead-45% Lower
Enquiries / Month70+ 3.5x
Social Creatives

A Glimpse of the Content We Create

Before & After — Living Room
Before & After — Living Room
Property Styling Reel
Property Styling Reel
Bedroom Transformation
Bedroom Transformation
Styling Tips Carousel
Styling Tips Carousel
Kitchen & Dining Showcase
Kitchen & Dining Showcase
Agent Feature Post
Agent Feature Post
Outdoor Staging Reel
Outdoor Staging Reel
Project Reveal Post
Project Reveal Post
Social Media · Overview

Showcasing Stunning Before & Afters

Staging is visual — so we built an Instagram-led presence of jaw-dropping before/afters that drive both brand and enquiries.

The Challenge

The studio's beautiful work wasn't being showcased consistently, so social wasn't driving enquiries.

The Solution

Before/after reels, styling tips and project showcases across Instagram, with paid amplification to Melbourne sellers and agents.

01

Before/After Reels

Transformation content that drives enquiries.

02

Styling Tips

Useful content that builds authority.

03

Project Showcases

Real projects that build trust.

04

Local Amplification

Boosting winners to Melbourne audiences.

Social Results

A Visual, Engaged Local Following

50K+Followers
9xEngagement Growth
5M+Monthly Reach
Before
Followers~7K
Avg EngagementLow
After
Followers50K+ 7x
Avg Engagement9x Higher
1.1sLoad Time
+130%Enquiry Conversions
-50%Bounce Rate
100%Responsive
Web Development · Overview

A Portfolio Site That Converts

A staging studio's site must showcase the work beautifully and convert visitors into enquiries. We built exactly that.

The Challenge

The site needed to present projects beautifully and make it effortless to enquire, especially on mobile.

The Solution

A visual, portfolio-led design with before/after galleries, clear service journeys, an enquiry funnel, fast performance and SEO-ready build.

01

Portfolio-Led Design

Beautiful galleries that showcase the work.

02

Clear Enquiry Flows

Effortless paths to get in touch.

03

Before/After Galleries

Proof that builds trust and converts.

04

Speed & SEO

Fast, SEO-ready foundation.

Web Results

Built to Showcase & Convert

1.1sLoad Time
+130%Enquiry Conversions
-50%Bounce Rate
Before
Load Time3.5s
Enquiry Conversion RateLow
After
Load Time1.1s -69%
Enquiry Conversion Rate+130% Higher
+250%Enquiries
-42%Cost / Lead
3.2xBooked Projects
Agents+ Sellers
Lead Generation · Overview

A Steady Flow of Styling Enquiries

We built a lead engine that captures and nurtures sellers and agents into booked styling projects.

The Challenge

Enquiry flow was inconsistent and the studio needed a predictable pipeline of seller and agent projects.

The Solution

Enquiry and quote funnels, brochure downloads, email/SMS nurture and follow-up so more enquiries become booked projects.

01

Enquiry Funnels

High-converting enquiry and quote flows.

02

Brochure Capture

Lead magnets that capture sellers early.

03

Nurture & Follow-Up

Sequences that turn enquiries into bookings.

04

Agent Pipeline

Nurturing agents who refer repeat work.

Lead Gen Results

A Predictable Project Pipeline

+250%Enquiries
-42%Lower Cost / Lead
3.2xBooked Projects
Before
Enquiries / Month~20
Cost / LeadHigh
After
Enquiries / Month70+ 3.5x
Cost / Lead-42% Lower

Want Results Like The Style Cast?

From SEO and lead generation to branding and social — get one team that drives traffic, leads and growth across every channel. Start with a free audit.

Start Your Project Visit The Style Cast

Metrics shown are placeholders for layout — replace each service's numbers with The Style Cast's actual figures before publishing.

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