Teladoc Health

Filling the Pipeline Across B2C & B2B

We built a lead engine covering two very different buyers at once: individual patients signing up for care, and enterprise buyers (employers, health plans, hospitals) evaluating Teladoc Health as a partner.

The Challenge

B2C sign-ups and enterprise procurement cycles have completely different funnels, timelines and decision-makers, all needing to run through one lead engine without cannibalizing each other.

The Solution

Separate B2C and enterprise funnels, condition-specific landing pages, gated resource-center content for enterprise buyers, and lead scoring that routes patients and business decision-makers differently.

A Platform Built for Two Audiences

Teladoc Health's site needs to serve patients seeking same-day care and enterprise buyers evaluating a multi-year partnership — often on the same domain. We rebuilt key journeys to serve both without compromise.

The Challenge

Individual patients need a fast, simple path to care, while enterprise buyers need in-depth solution content, case data and a clear path to a sales conversation — on the same platform.

The Solution

Segmented navigation and landing experiences for individuals vs. organizations, a streamlined get-care funnel, enterprise solution pages built for longer B2B research cycles, and a fast, accessible technical foundation.

One Brand, Every Care Moment

As Teladoc Health expanded across 24/7 care, mental health, chronic condition management and enterprise solutions, the brand needed a consistent voice and visual system that felt trustworthy in a same-day-care moment and credible in a boardroom.

The Challenge

A brand spanning consumer telehealth and enterprise healthcare partnerships risked feeling inconsistent — too clinical for patients, or too casual for enterprise decision-makers.

The Solution

A refined brand system with clear tone-of-voice guidelines per audience, consistent visual identity across care-line sub-brands, and messaging architecture that scales from a 2am symptom check to a hospital-system partnership.