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Verified Client Client Since 2024 · Ongoing

SK Finance

Commercial Vehicle, Car & Small Business Loans · NBFC

A focused engagement with SK Finance, an NBFC offering commercial vehicle, car, tractor and small business loans across India — we drove SEO, lead generation and website development to grow qualified loan applications across their branch network. Explore the results by service below.

We Delivered SEO Lead Generation Website Development
Get Results Like This Visit Website
+210%Organic Traffic
185+Page-1 Keywords
Top 3Core Loan Terms
+175%Loan Applications
SEO · Overview

Ranking for Every Loan Product

SK Finance offers a wide range of loan products — commercial vehicle, car, tractor, construction equipment, two-wheeler and secured business loans — to customers across India. The goal was to rank for high-intent searches like "commercial vehicle loan", "tractor loan interest rate" and "business loan for small business" in a category dominated by large banks and NBFCs.

The Challenge

The lending category is dominated by large banks with big SEO budgets, and each loan product needed its own optimised journey to rank against very different competitor sets.

The Solution

Product-specific landing page SEO for every loan type, city and branch-level local SEO, EMI-calculator and rate-comparison content built for high commercial intent, and technical SEO for a large, frequently-updated site.

01

Loan Product SEO

Dedicated pages for commercial vehicle, car, tractor and business loans.

02

Branch-Level Local SEO

Location pages and profiles across SK Finance's branch network.

03

High-Intent Tools Content

EMI calculators and rate pages built to capture ready-to-apply searches.

04

Technical SEO

Site-speed, indexation and schema fixes across a large lending site.

SEO Results

Ranking for Loan Searches

185+Keywords on Page 1
Top 3Core Loan Terms
0Were Ranking Before
Keyword Rankings (sample of 185+)
KeywordNowBefore
Commercial Vehicle Loan#2Page 5
Tractor Loan Interest Rate#1Not in Top 100
Small Business Loan India#3Not in Top 100
Used Car Loan NBFC#2Page 7
Construction Equipment Loan#1Not in Top 100
Secured Business Loan Online#3Not in Top 100
Before SEO
Monthly Organic Sessions14,000
Loan Applications / Month110-140
After SEO
Monthly Organic Sessions43,500 +210%
Loan Applications / Month385+ 3.1x
+195%Qualified Leads
-41%Cost / Lead
3.2xApproved Applications
7Loan Products Covered
Lead Generation · Overview

Filling the Pipeline with Qualified Applicants

We built a lead engine that captures, qualifies and routes loan applicants across seven different loan products, so branch and telecalling teams focus on genuinely eligible customers.

The Challenge

Loan enquiries needed to be qualified for eligibility (income, vehicle/asset type, location) before reaching branch teams, or conversion rates and cost-per-approval would stay poor.

The Solution

Product-specific enquiry funnels with built-in eligibility checks, WhatsApp and call-back automation, lead scoring tied to approval likelihood, and full tracking from enquiry through to disbursed loan.

01

Eligibility-First Funnels

Enquiry forms that pre-qualify by income, asset and location.

02

WhatsApp & Call Automation

Instant follow-up flows that keep applicants engaged.

03

Approval-Weighted Scoring

Leads prioritised by likelihood of approval, not just volume.

04

Full-Funnel Tracking

Enquiry-to-disbursement tracking across all seven loan products.

Lead Gen Results

A Predictable Loan Application Pipeline

+195%Qualified Leads
-41%Lower Cost / Lead
3.2xApproved Applications
Before Whamply
Qualified Leads / Month~450
Cost / LeadHigh
After Whamply
Qualified Leads / Month1,330+ 2.9x
Cost / Lead-41% Lower
1.3sLoad Time
+120%Application Conversions
-45%Bounce Rate
100%Responsive
Website Development · Overview

A Site Built to Get Loans Applied For

A lending site needs to make it effortless for a customer to check eligibility, calculate EMIs and apply — across seven different loan types and dozens of branch locations. We rebuilt the journey around that.

The Challenge

Customers needed a fast way to find the right loan product, estimate EMIs and apply on mobile, without getting lost across seven product lines and a large branch network.

The Solution

Simplified product-selection navigation, an embedded EMI calculator on every loan page, a streamlined apply-now funnel, and a fast, mobile-first technical foundation.

01

Product Navigation

Clear paths to the right loan type from any entry point.

02

Embedded EMI Calculator

Instant estimates that keep applicants moving forward.

03

Streamlined Apply Flow

Fewer steps from landing page to submitted application.

04

Speed & Mobile-First

Fast, responsive build for a majority-mobile audience.

Web Results

Built to Convert Loan Applicants

1.3sLoad Time
+120%Application Conversions
-45%Bounce Rate
Before
Load Time3.9s
Application Conversion RateLow
After
Load Time1.3s -67%
Application Conversion Rate+120% Higher

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From SEO and lead generation to website development — get one team that drives traffic, leads and growth across every channel. Start with a free audit.

Start Your Project Visit SK Finance

Metrics shown are placeholders for layout — replace each service's numbers with SK Finance's actual figures before publishing.

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