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Verified Client Client Since 2024 · Ongoing

Ganesh Diagnostic

Diagnostic & Imaging Centre · NABH & NABL Accredited · Rohini, Delhi

A focused SEO and performance marketing engagement for Ganesh Diagnostic & Imaging Centre — one of Delhi's leading diagnostic and pathology chains. We helped patients across Delhi-NCR find and book MRI, CT, PET, X-ray and lab tests online, at a lower cost per booking. Explore the results by service below.

We Delivered SEO Performance Marketing
Get Results Like This Visit Website
+240%Organic Traffic
210+Page-1 Keywords
Top 3Local Test Terms
+190%Booking Enquiries
SEO · Overview

Ranking for Every Test, Every Locality

Ganesh Diagnostic runs a wide catalogue of tests and scans — MRI, CT, PET, X-ray, ultrasound, pathology — across multiple Delhi-NCR locations. The goal was to rank for high-intent searches like "MRI scan near me", "diagnostic centre in Rohini" and specific test names, in a category where trust and accreditation matter as much as price.

The Challenge

Diagnostics is a hyper-local, trust-driven category with hundreds of individual test and scan pages competing against large aggregators and nearby labs for the same searches.

The Solution

Test and service-page SEO for every scan and package, location-wise local SEO for each branch, accreditation-led trust content, and technical SEO to help a large, complex site get fully indexed and fast.

01

Service & Test SEO

Optimised pages for MRI, CT, PET, X-ray, pathology and 50+ tests.

02

Branch-Wise Local SEO

Google Business Profiles and location pages for every Delhi-NCR centre.

03

Trust & Accreditation Content

NABH/NABL credentials and machine-gallery pages built for E-E-A-T.

04

Technical SEO

Site-speed, indexation and schema fixes across a 500+ page site.

SEO Results

Ranking for Patient Searches

210+Keywords on Page 1
Top 3Local Test Terms
0Were Ranking Before
Keyword Rankings (sample of 200+)
KeywordNowBefore
Diagnostic Centre in Rohini#1Page 5
MRI Scan Near Me#2Not in Top 100
CT Scan Centre Delhi#3Not in Top 100
Best Pathology Lab Delhi#2Page 8
PET CT Scan Delhi#1Not in Top 100
Full Body Checkup Delhi#3Not in Top 100
Before SEO
Monthly Organic Sessions9,500
Booking Enquiries / Month80-100
After SEO
Monthly Organic Sessions32,000 +240%
Booking Enquiries / Month280+ 2.9x
4.8xBooking ROI
-44%Cost / Booking
+230%Bookings
RsLow CPL
Performance Marketing · Overview

Driving Test & Package Bookings at Scale

Ganesh Diagnostic needed a consistent, cost-efficient flow of test and health-package bookings from paid channels, across a catalogue ranging from single tests to full-body checkups.

The Challenge

A wide mix of low-ticket single tests and high-value health packages meant campaigns needed different targeting and bidding strategies to stay cost-efficient across the funnel.

The Solution

Google Search and Meta campaigns split by test/package and locality, offer-led creatives around health packages, WhatsApp click-to-chat funnels, and conversion tracking tied to actual bookings, not just clicks.

01

Locality + Intent Targeting

Campaigns split by branch area, test type and package value.

02

Offer-Led Creatives

Package discounts and accreditation trust signals that convert.

03

WhatsApp Booking Funnel

Click-to-chat flows for quick test and package bookings.

04

Booking-Level Tracking

Campaigns optimised on confirmed bookings, not just leads.

Performance Results

More Bookings at a Lower Cost

4.8xBooking ROI
-44%Lower Cost / Booking
+230%Bookings
Before Whamply
Cost / BookingHigh
Bookings / Month~150
After Whamply
Cost / Booking-44% Lower
Bookings / Month490+ 3.3x

Want Results Like Ganesh Diagnostic?

From SEO and performance marketing to social and web — get one team that drives traffic, leads and growth across every channel. Start with a free audit.

Start Your Project Visit Ganesh Diagnostic

Metrics shown are placeholders for layout — replace each service's numbers with Ganesh Diagnostic's actual figures before publishing.

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