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Verified Client Client Since 2024 · Ongoing

Elabore Luxury

Premium Kashmiri Pashmina Shawls & Stoles

A full-service partnership — we drove SEO, performance marketing, social media, web development and lead generation for Elabore Luxury, a premium Kashmiri pashmina brand. Explore the results by service below.

We Delivered SEO Performance Marketing Social Media Web Development Lead Generation
Get Results Like This Visit Website
+245%Organic Traffic
150+Page-1 Keywords
Top 3Buyer Terms
+185%Organic Revenue
SEO · Overview

Ranking for Premium Pashmina Searches

Elabore Luxury sells premium Kashmiri pashmina shawls, stoles and scarves. The goal was to capture shoppers searching for "pashmina shawl", "kashmiri stole" and gifting terms — and grow organic, high-margin sales.

The Challenge

A premium, authentic brand needed to rank for high-intent pashmina and gifting searches against generic sellers and marketplaces.

The Solution

Collection and product SEO, authenticity and gifting content, product schema and technical fixes — built around how premium shoppers search.

01

Collection & Product SEO

Optimised category and product pages for buyer intent.

02

Authenticity & Gifting Content

Guides on pashmina, care and gifting that capture researchers.

03

Technical SEO

Speed, schema and indexation across the Shopify store.

04

Authority Building

Links and PR that build authenticity and trust.

SEO Results

Owning Premium Pashmina Searches

150+Keywords on Page 1
Top 3Buyer Terms
0Were Ranking Before
Keyword Rankings (sample of 200+)
KeywordNowBefore
Pashmina Shawl Online#1Page 6
Original Kashmiri Pashmina#2Not in Top 100
Kani Shawl#2Not in Top 100
Pashmina Stole for Women#3Not in Top 100
Embroidered Shawl Online#3Page 8
Luxury Shawl Gift#2Not in Top 100
Before SEO
Monthly Organic Sessions3,000
Organic RevenueLow
After SEO
Monthly Organic Sessions10,400 +245%
Organic Revenue+185% Higher
6.5xBlended ROAS
-28%CAC
+220%Ad Revenue
30%Gifting Revenue
Performance Marketing · Overview

Scaling a Luxury Brand Profitably

Elabore needed to scale paid revenue while preserving its premium, authentic positioning and healthy margins.

The Challenge

Higher-priced, considered purchases needed sharp targeting and storytelling creative to convert profitably.

The Solution

Story-led creative around craft and authenticity, catalogue and remarketing, gifting-season pushes, and tight tracking.

01

Story-Led Creative

Craft and authenticity content that converts.

02

Catalogue & Remarketing

Dynamic ads and win-back audiences.

03

Gifting Campaigns

Seasonal pushes around festivals and gifting.

04

Profit-First Scaling

Scaling where blended ROAS held.

Performance Results

Profitable Luxury Growth

6.5xBlended ROAS
-28%Lower CAC
+220%Ad Revenue
Before Whamply
Blended ROAS~3x
CACHigh
After Whamply
Blended ROAS6.5x Higher
CAC-28% Lower
Social Creatives

A Glimpse of the Content We Create

Product Spotlight
Product Spotlight
Craft & Heritage Reel
Craft & Heritage Reel
Styling Carousel
Styling Carousel
Weaving Process Teaser
Weaving Process Teaser
Gifting Edit
Gifting Edit
Customer Story
Customer Story
Social Media · Overview

A Luxury, Craft-Led Social Presence

We built a social presence that showcases the craft, heritage and beauty of the products — driving desire, brand and sales.

The Challenge

Social wasn't conveying the craftsmanship and authenticity that justify the premium, or driving engagement.

The Solution

Craft-led reels, styling and gifting content, creator collaborations across Instagram, with paid amplification.

01

Craft-Led Content

Reels showcasing the making and beauty of each piece.

02

Styling & Gifting

Content that inspires purchase and gifting.

03

Creator Collabs

Partnerships that build reach and trust.

04

Paid Amplification

Boosting winners to high-intent audiences.

Social Results

A Premium, Engaged Audience

65K+Followers
7xEngagement Growth
5M+Monthly Reach
Before
Followers~9K
Avg EngagementLow
After
Followers65K+ 7x
Avg Engagement7x Higher
1.1sLoad Time
+85%Conversion Rate
-42%Bounce Rate
+30%AOV
Web Development · Overview

A Luxury Store That Converts

A luxury brand needs an experience that conveys quality and converts. We rebuilt key flows to match the brand and lift conversion.

The Challenge

The store didn't fully convey the brand's luxury, and friction was costing conversions on mobile.

The Solution

Premium UI, speed optimisation, richer product storytelling with trust signals, and a streamlined checkout.

01

Luxury UI

A refined look that conveys quality.

02

Speed Optimisation

Faster Core Web Vitals across the store.

03

Product Storytelling

Richer PDPs with craft and trust cues.

04

Streamlined Checkout

Reduced friction to lift orders.

Web Results

Built for Quality & Conversions

1.1sLoad Time
+85%Conversion Rate
-42%Bounce Rate
Before
Load Time3.8s
Conversion RateLow
After
Load Time1.1s -71%
Conversion Rate+85% Higher
+270%Email/WA List
26%Revenue from CRM
2.7xRepeat Rate
-36%Cart Abandonment
Lead Generation · Overview

Capturing & Retaining Luxury Buyers

We built capture and retention funnels to convert browsers and bring high-value buyers back — especially around gifting seasons.

The Challenge

High-intent gifting and luxury traffic wasn't being captured or nurtured into repeat purchases.

The Solution

Email and WhatsApp capture, abandoned-cart and win-back automation, and gifting-season journeys.

01

List Building

Offers and pop-ups that grow the list.

02

Abandoned-Cart Flows

Automated recovery of lost sales.

03

Gifting Journeys

Seasonal nurture around festivals and occasions.

04

Segmentation

Targeted offers by buyer value.

Lead Gen Results

More Repeat, Less Waste

+270%List Growth
26%Revenue from CRM
-36%Cart Abandonment
Before
Repeat Purchase RateLow
CRM RevenueMinimal
After
Repeat Purchase Rate2.7x Higher
CRM Revenue26% of total

Want Results Like Elabore Luxury?

From SEO and lead generation to branding and social — get one team that drives traffic, leads and growth across every channel. Start with a free audit.

Start Your Project Visit Elabore Luxury

Metrics shown are placeholders for layout — replace each service's numbers with Star Estate's actual figures before publishing.

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